Our Process

Great products start with extensive product research and analysis. Our research and ideation process includes:

• Market Research
• User Research
• Product Discovery
• Product Patent Research
• Product Analysis
• Product Concept Development
• Proof Of Concept (POC)
• Product Strategy

Following industrial design best practices, we determine and define our product’s features, look, feel, functionality, and manufacturability to create products with user experience, functionality, and feasibility as our top priorities. We do this through the following processes: 

• Product Concept Sketches
• 3d CAD (Computer Aided Design)
• Product Modeling
• Product Renderings
• User Experience (UX) Research
• Design Research
• Content Strategy
• Visual Storytelling

During the prototyping and engineering stage of the product development process, we then create functional prototypes, also known as product samples or product models, which are produced to test concepts and ideas, collect customer feedback, and improve future product iterations. Our product team works closely with our manufacturing partners to prepare product for commercialization.

• Industrial Design (ID)
• Mechanical Design
• 3D Printing
• Computer Aided Manufacturing (CAM)
• Software Applications
• Rapid prototyping
• Agile Workflow

Our team has years of experience vetting, assessing, managing the best suppliers and manufacturers for a wide range of products including ABS (acrylonitrile butadiene styrene) products, food-grade silicon products, and web applications. 

• Factory Sourcing
• Tooling Management
• Compliance Management
• Shipping
• Logistics
• GDPR
• ADA Compliance
• PCI Compliance

Our marketing and sales team collaborates closely with our product team to develop go-to-market (GTM) strategies for all GPG2 products.

• Content Creation
• Branding
• Crowdfunding (Kickstarter & Indiegogo)
• Paid Advertising
• Packaging & Labeling
• Social Media
• Graphic Design
• Web Development